Tanzina Vega writes about Hearst’s introduction of Cosmopolitan Latina, which will begin publishing in May. The planned new magazine — with one issue in the spring and one in the fall, and, at first, a print run of 545,000 copies — is a recognition of the growing economic power of Latino women, who number nearly 25 million in the United States, she writes. Latino women account for one in every four subscribers of Cosmopolitan, and the Cosmopolitan Web site will have separate tab for Latino-focused content. The new magazine will be competing with Latina magazine, which just celebrated its 15th anniversary.
The Wall Street Journal looked at how various companies use Twitter to interact with customers. The ability to reach a younger audience and build up a brand is valuable, but it comes with the potential to tarnish that brand, Elizabeth Holmes writes. The article offers three models, Southwest Airlines with a staff of 10 that have access to the account; Whole Foods, which has one person with the keys to the account, which has 2.1 million followers; and Best Buy, which has a number of Twitter accounts and has 3,000 employees who can answer Tweets sent to Best Buy’s help desk.
One Oscar contender is playing hard to get — hard to see, even — Brooks Barnes writes. “Extremely Loud Incredibly Close” from the director Stephen Daldry and the megaproducer Scott Rudin has been viewed by only a few entertainment reporters and industry executives. The buzz has been excellent, Mr. Barnes reports. So, “why the fan dance?”
Is it just because the film wasn’t finished until last week? That’s the explanation Warner Brothers gave to two influential awards groups, the New York Film Critics Circle and the National Board of Review; both of those organizations have early voting deadlines and had to do without “Extremely Loud Incredibly Close.”
Or is this also Mr. Rudin biding his time on the campaign trail? Last year he was burned when “The Social Network,” his primary Oscar bet, peaked too early, and the late-arriving “King’s Speech” snatched best picture. This time around, some veteran awards strategists say, Mr. Rudin is playing a game of wait, wait, wait — pounce.
The Wall Street Journal describes the turmoil at Yeshiva University, the Orthodox Jewish college in Manhattan, over the student newspaper’s decision to publish a student’s anonymous essay in which she “excitedly describes a hotel room tryst and her subsequent regret over having sex.” The student council withdrew financing for the newspaper, The Beacon, and Friday morning the paper’s Web site had the following note up: “In light of recent developments, YU and The Beacon have agreed to separate.” Also, in a letter dated Friday, one of the editors in chief resigned, disappointed that the controversy may have helped portray Yeshiva University in a “negative light.”
In publishing news, the author Newt Gingrich is leading in the polls for the Republican presidential nomination, Trip Gabriel writes. While Mr. Gingrich’s principal rival, Mitt Romney, was campaigning hard against him, Mr. Gingrich’s only scheduled public event on Friday is at a bookstore in Washington. “On Saturday, he flies to Des Moines for a Republican debate but plans to squeeze in an afternoon book-signing,” Mr. Gabriel writes. The book he is selling and signing at $25 a copy is “A Nation Like No Other,” which was published in June. It is Mr. Gingrich’s 16th nonfiction title and has sold 15,000 hardcover copies, according to Nielsen BookScan. His wife, Callista Gingrich, is also an author and sells an illustrated children’s book, “Sweet Land of Liberty,” about Ellis the Elephant, at campaign events.
- Thursday was a bad day for the planned debate to be moderated by Donald Trump. Both Gov. Rick Perry of Texas and Representative Michele Bachmann decided to skip the debate, which is scheduled for Dec. 27 in Iowa, The Caucus blog reported. Counting the other candidates that have already passed, it appears that the debate, which has been much discussed and lampooned, will feature only Newt Gingrich and Rick Santorum.
- Those announcements could be good news for a rival debate announced by Comedy Central’s Stephen Colbert: The South Carolina Serious Class Republican debate, which he said was “set in stone” for sometime in January, ideally on Animal Planet.