Warren Whitlock Named Social Media Power Influencer Top 10 by Forbes

Las Vegas: Social media consultant Warren Whitlock, publisher of this blog and others has been named a “Forbes top 10 social media power influencer

Warren Whitlock

Warren Whitlock

Whitlock, active online for the last 32 years, best-selling author, speaker and serial entrepreneur in publishing, advertising and marketing consulting and more commented “I am always happy to be acknowledged by these lists. None of these accolades suggest that there’s some competition and a winner but it’s nice to be included with colleagues that I know are helping business take advantage of the revolution in marketing that we currently call social media

“Social media tools that we have today have helped to enable a change from the 20th-century model of doing business where a centralized organization could push out a marketing message to the masses, limited only by the large budgets it took to communicate one way

“thanks to the Internet and especially these tools, consumers have the expectation that communications will be two-way conversations. Those businesses that learn to implement this in every part of their business will see their best years ever while those who continue to try to control a message and push consumers into old models will go downhill.”

Whitlock is the author of two best-selling books on social media, including the first book about Twitter and mobile marketing “Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business” and “Profitable Social Media: Business Results without Playing Games”

Media Decoder Blog: The Breakfast Meeting, Dec. 9

Tanzina Vega writes about Hearst’s introduction of Cosmopolitan Latina, which will begin publishing in May. The planned new magazine — with one issue in the spring and one in the fall, and, at first, a print run of 545,000 copies — is a recognition of the growing economic power of Latino women, who number nearly 25 million in the United States, she writes. Latino women account for one in every four subscribers of Cosmopolitan, and the Cosmopolitan Web site will have separate tab for Latino-focused content. The new magazine will be competing with Latina magazine, which just celebrated its 15th anniversary.

The Wall Street Journal looked at how various companies use Twitter to interact with customers. The ability to reach a younger audience and build up a brand is valuable, but it comes with the potential to tarnish that brand, Elizabeth Holmes writes. The article offers three models, Southwest Airlines with a staff of 10 that have access to the account; Whole Foods, which has one person with the keys to the account, which has 2.1 million followers; and Best Buy, which has a number of Twitter accounts and has 3,000 employees who can answer Tweets sent to Best Buy’s help desk.

One Oscar contender is playing hard to get — hard to see, even — Brooks Barnes writes. “Extremely Loud Incredibly Close” from the director Stephen Daldry and the megaproducer Scott Rudin has been viewed by only a few entertainment reporters and industry executives. The buzz has been excellent, Mr. Barnes reports. So, “why the fan dance?”

Is it just because the film wasn’t finished until last week? That’s the explanation Warner Brothers gave to two influential awards groups, the New York Film Critics Circle and the National Board of Review; both of those organizations have early voting deadlines and had to do without “Extremely Loud Incredibly Close.”

Or is this also Mr. Rudin biding his time on the campaign trail? Last year he was burned when “The Social Network,” his primary Oscar bet, peaked too early, and the late-arriving “King’s Speech” snatched best picture. This time around, some veteran awards strategists say, Mr. Rudin is playing a game of wait, wait, wait — pounce.

The Wall Street Journal describes the turmoil at Yeshiva University, the Orthodox Jewish college in Manhattan, over the student newspaper’s decision to publish a student’s anonymous essay in which she “excitedly describes a hotel room tryst and her subsequent regret over having sex.” The student council withdrew financing for the newspaper, The Beacon, and Friday morning the paper’s Web site had the following note up: “In light of recent developments, YU and The Beacon have agreed to separate.” Also, in a letter dated Friday, one of the editors in chief resigned, disappointed that the controversy may have helped portray  Yeshiva University in a “negative light.”

In publishing news, the author Newt Gingrich is leading in the polls for the Republican presidential nomination, Trip Gabriel writes. While Mr. Gingrich’s principal rival, Mitt Romney, was campaigning hard against him, Mr. Gingrich’s only scheduled public event on Friday is at a bookstore in Washington. “On Saturday, he flies to Des Moines for a Republican debate but plans to squeeze in an afternoon book-signing,” Mr. Gabriel writes. The book he is selling and signing at $25 a copy is “A Nation Like No Other,” which was published in June. It is Mr. Gingrich’s 16th nonfiction title and has sold 15,000 hardcover copies, according to Nielsen BookScan. His wife, Callista Gingrich, is also an author and sells an illustrated children’s book, “Sweet Land of Liberty,” about Ellis the Elephant, at campaign events.

  • Thursday was a bad day for the planned debate to be moderated by Donald Trump. Both Gov. Rick Perry of Texas and Representative Michele Bachmann decided to skip the debate, which is scheduled for Dec. 27 in Iowa, The Caucus blog reported. Counting the other candidates that have already passed, it appears that the debate, which has been much discussed and lampooned, will feature only Newt Gingrich and Rick Santorum.
  • Those announcements could be good news for a rival debate announced by Comedy Central’s Stephen Colbert: The South Carolina Serious Class Republican debate, which he said was “set in stone” for sometime in January, ideally on Animal Planet.

Berkeley Veterinarian Promotes Pet Wellcare Through Social Media

BERKELEY, CA–(Marketwire -12/08/11)- Dr. Jas Mattu and his team of animal care professionals at the University Veterinary Hospital in Berkeley, California are reaching out through a variety of social media networks to provide information on pet health and wellcare, with the goal of helping people take better care of their pets. Because the veterinarian believes that the best way for pet owners to care for their beloved animal companions is to provide them with proper ongoing nutrition and to prevent veterinary problems before they start, the doctor wanted to make information and answers to questions available in all of the outlets people are using to communicate in the social atmosphere today.

The practice uses its Facebook page at “University Veterinary Hospital” to present interesting video clips, quick pet wellcare tips, links to articles on animal geriatrics, charitable giving information, rescue and adoption opportunities, and quick news items about events at the office such as posting photos of the animal runs for its dog boarding service.

Pet owners considering bringing their pets to the pet hospital may review its page on Yelp. There they can browse through reviews from pet owners on everything from the clinic’s dog boarding service to some emotional stories about the care their pets received. Of the 46 reviews listed, 30 give the practice a five star rating, with many being very enthusiastic about the high level of compassionate care given to their pets. Those interested in taking their pets to the animal clinic can click on a link to a coupon entitling them to a $29 initial office visit.

The pet hospital also offers a veterinary blog and free e-newsletter, featuring pet care tips and the latest in pet health news. Dr. Mattu personally selects the topics for the bi-weekly e-newsletter. Commenting on his practice’s use of so many communication outlets, the veterinarian said, “We provide state-of-the-art care when pet owners bring their pets to see us, but we’re also committed to promoting responsible pet ownership, preventive medicine and proper nutrition at home. Our goal is to help pet owners everywhere understand the warning signs of illness and educate them about what they can do on their own to keep their pets healthy and happy.”

Services available at the Berkeley pet hospital include dog boarding, animal dentistry, emergency pet care during office hours, spay and neuter and other surgical procedures. Pet owners can also manage their pet’s health online through the website’s Pet Portal which was recently updated to provide an enhanced user experience, upgraded security features, and much more.

University Veterinary Hospital is located at 810 University Ave in Berkeley, CA. Further information on the animal clinic or its social media network may be obtained by visiting their website at http://uvhberkeley.com. Guests visiting the website are encouraged to search the informative articles and blog posts for helpful tips and to register for the free e-newsletter.

University Veterinary Hospital
Berkeley, CA