LOS ANGELES, May 23, 2012 /PRNewswire/ — The Search Agency, a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online, today unveiled its social sharing study through an infographic of the social sharing playground – painting a clear picture of which social sharing sites marketers should focus on based on each site’s specific demographic makeup.
Referral traffic is key for marketers of any industry, which is why The Search Agency has provided insights on how to develop a social sharing button strategy based on the target audience. With an increasing volume of relevant content gaining widespread exposure through social sharing buttons each day, it’s important to stand out from your peers.
It’s not just about Facebook and Twitter anymore. Utilizing valuable, yet often less notable, social sharing sites like StumbleUpon and Reddit can really increase traffic to a marketer’s site. Gaining an overwhelming user base this year, niche image sharing site Pinterest now drives more referral traffic than Google+, LinkedIn and YouTube combined.
“There are so many social sites to play with today, and by taking a closer look at the dominant audiences on popular platforms, we thought we could show a clearer vision of where businesses should focus their social media strategy on based on each site’s best-selling points,” said David Carrillo, Social Media Manager, The Search Agency. “As marketers, we understand the importance of sewing our efforts in the most effective places. This infographic illustrates that it’s impossible to have a successful reach on every social site, so be wise about where you place your approach.”
Studies have shown that men and women use social media very differently, which is a crucial consideration to take when plotting your social sharing strategies. If marketers are speaking to a predominantly female audience, focus on a plan pushing content through Pinterest or Facebook, whereas Google+ seems to be a hotspot for male activity.
The study and corresponding infographic also reveals additional information about Twitter, Facebook, Google+, LinkedIn, StumbleUpon, Reddit, Digg, Pinterest, and e-mail. Each has a sliding scale of the audience – B2B vs. B2C – and shows that only a couple sites are strictly for business or pleasure.
Learn more about social sharing through the infographic to see where each site leans on the business vs. consumer seesaw and for more information on tips for most effective ways to distribute content, as well as the type of content to create. To get a copy of the infographic to embed into your site, visit http://www.thesearchagents.com/2012/05/social-sharing-button-playground-infographic.
About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients’ integrated marketing campaigns. The company is one of the nation’s largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte’s 2011 Technology Fast 500TM. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, Tampa, London, Sydney, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.